Rubin further allegedly stated that Saints Row: The Third was a product of "the environment at the time", and that he aims to change that. Rubin believed that the game's presentation limited its potential audience, when it could have striven to be the next "Red Dead Redemption or Skyrim" (referring to the two games' critical and commercial successes). On June 11, 2012, the new THQ president, Jason Rubin, was quoted as having expressed his distaste over Saints Row: The Third's "tone and crass humor", and noted his intention to change that in future entries. It was confirmed to be in development for PC, PlayStation 3, and Xbox 360 on May 16, 2012, via the LinkedInprofile of a Volition, Inc.
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The game was confirmed to be in development prior to Saints Row: The Third's release THQ's Danny Bilson briefly said in an interview with X-Play on November 9, 2011, "I already know what Saints Row IV PC is about, and it is wilder than ". It's not long before an alien invasion occurs and the Protagonist and the Saints are kidnapped by aliens known as the Zin and their leader Zinyak, The Player is transported to a virtual version of Steelport where The Player can use super powers to fight against the Zin empire. Five years after the events of the "Save Shaundi" ending in Saints Row: The Third, the leader of the Third Street Saints is elected President of the United States.